Outreach & Audience Activation
Marketing is a conversation—one that begins with understanding your audience and ends with measurable impact.
This section features strategic outreach initiatives designed to spark engagement, shift behavior, and support departmental goals. From cross-functional campaigns to faculty-facing publications, these projects demonstrate how targeted messaging and smart planning can turn attention into action.
This article was published in AU campus's top faculty facing newsletter to further promote the launch of the library's DRI Lab. Click on the image above to read the entire article on CTRL Beat's website.
A card promoting downloading LibKey Nomad as a research tool was passed out at all first semester new student events.
The back of the LibKey Nomad promotion card with instructions to install the service extension - resulted in a 62% increase in campus-wide adoption from previous year.
Targeted outreach strategy with measurable goals and librarian education on marketing goals for expectation management and departmental alignment.
